http://encyclobeedia.com/api.php?action=feedcontributions&feedformat=atom&user=Brian521518987 2026-11-02T19:26:01Z User contributions MediaWiki 1.43.3 http://encyclobeedia.com/index.php?title=What_Can_Players_And_Clubs_Do_About_%27AI_Slop%27%3F&diff=47205 2026-03-31T19:34:30Z

<p>Brian521518987: </p> <hr /> <div>&lt;br&gt;By.&lt;br&gt;Dale Johnson&lt;br&gt;&lt;br&gt;&lt;br&gt;Football concerns correspondent&lt;br&gt;&lt;br&gt;&lt;br&gt;2 March 2026&lt;br&gt;&lt;br&gt;&lt;br&gt;506 Comments&lt;br&gt;&lt;br&gt;&lt;br&gt;You do not need to look far on social networks to discover images and videos of footballers in not likely or bizarre scenarios.&lt;br&gt;&lt;br&gt;&lt;br&gt;Scroll through TikTok and you may soon come across Lionel Messi and Cristiano Ronaldo cutting each other's hair, or boarding the [https://lebenskunst.berlin/index.php?title=Benutzer:CaitlynMeeks1 Titanic] in Edwardian dress. You might even see Kylian Mbappe on a ski-lift with a turtle.&lt;br&gt;&lt;br&gt;&lt;br&gt;This is the result of the exponential growth of artificial intelligence (AI). Or, more precisely, AI 'slop'.&lt;br&gt;&lt;br&gt;&lt;br&gt;AI can be asked to deliver basically anything. By anyone. The tools are ending up being ever more sophisticated and easily available.&lt;br&gt;&lt;br&gt;&lt;br&gt;It will become even more difficult to identify what is genuine and what is, in AI terms, deepfake.&lt;br&gt;&lt;br&gt;&lt;br&gt;It may appear, for the most part, like harmless fun. After all, who truly thinks Messi and Ronaldo have been serving burgers?&lt;br&gt;&lt;br&gt;&lt;br&gt;But is there a point at which players and clubs will attempt to draw the line?&lt;br&gt;&lt;br&gt;&lt;br&gt;Options are restricted for gamers to take action&lt;br&gt;&lt;br&gt;&lt;br&gt;As football has actually ended up being a business juggernaut, gamers and clubs have actually had to learn how to take care of their brands.&lt;br&gt;&lt;br&gt;&lt;br&gt;That might be by securing the [http://mediawiki.copyrightflexibilities.eu/index.php?title=User:AlbertHodgetts9 club crest] or challenging the use of a player's name in unauthorised promotional product.&lt;br&gt;&lt;br&gt;&lt;br&gt;Take [http://sirvasurvey.org/forums/topic/the-bet-9ja-promotion-code-this-2026-is-yohaig/ Chelsea midfielder] Cole Palmer, who has actually trademarked the term 'Cold [https://classifieds.ocala-news.com/author/teresafries Palmer'] with the UK government's Intellectual Property Office. The 23-year-old did the exact same with his name, sign and signature 'shivering' event.&lt;br&gt;&lt;br&gt;&lt;br&gt;Creating defenses is something. Being able to tackle this new AI world of relentless content is another.&lt;br&gt;&lt;br&gt;&lt;br&gt;In the UK there is limited legislation covering someone's similarity. Or, as it is called in football, image rights.&lt;br&gt;&lt;br&gt;&lt;br&gt;Jonty Cowan, legal director at law firm Wiggin LLP, informed BBC Sport that AI was presenting &quot;lots of unique obstacles&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; Various governments worldwide are trying to figure out ... how do we react to AI?&quot; said Cowan.&lt;br&gt;&lt;br&gt;&lt;br&gt;AI is being used to put gamers into real-life situations, in addition to those more obviously phony.&lt;br&gt;&lt;br&gt;&lt;br&gt;Take the unveilings of Antoine Semenyo and Marc Guehi by [http://encyclobeedia.com/index.php?title=User:Brian521518987 Manchester City] in January.&lt;br&gt;&lt;br&gt;&lt;br&gt;The club's official photographs reveal each gamer with director of football Hugo Viana. Yet before those photos had even been taken, you might discover AI pictures of Semenyo and Guehi signing a contract along with supervisor Pep Guardiola.&lt;br&gt;&lt;br&gt;&lt;br&gt;There was another of Semenyo being welcomed at the training centre by previous player Yaya Toure, whose old team number - 42 - he was expected to take.&lt;br&gt;&lt;br&gt;&lt;br&gt;None of these occasions occurred, however it was impossible to inform the photos were phony.&lt;br&gt;&lt;br&gt;&lt;br&gt;Last month, an image appeared of Manchester United head coach Michael Carrick with Frank Ilett - the fan who won't cut his hair up until the Red Devils win 5 video games in a row.&lt;br&gt;&lt;br&gt;&lt;br&gt;Once once again, it did not happen but looks so realistic.&lt;br&gt;&lt;br&gt;&lt;br&gt;And Cowan stated it was difficult for there to be any option when material exists &quot;in a non-contentious manner&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;Unless a person has actually suffered commercial or reputational damage, options are limited.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; It's always been rather challenging for an individual to enforce IP rights,&quot; Cowan stated. &quot;If it is a deepfake that is revealing them in a compromising position, let's say, that's various.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;The Data (Use and Access) Act entered force last month, making it a [http://www.annunciogratis.net/author/jacquieann0 criminal offence] to create, share or demand a raunchy deepfake.&lt;br&gt;&lt;br&gt;&lt;br&gt;But then you have AI-generated videos such as Celtic's Luke McCowan [https://vucovuco.com/index.php?page=user&amp;action=pub_profile&amp;id=81077 punching] an assistant referee. Could it damage his track record, or is it simply not believeable?&lt;br&gt;&lt;br&gt;&lt;br&gt;A more pressing issue for gamers may be [https://www.abgodnessmoto.co.uk/index.php?page=user&amp;action=pub_profile&amp;id=56345&amp;item_type=active&amp;per_page=16 'passing off']. This is where someone [http://www.annunciogratis.net/author/eusebiakepl unjustly] associates their own service or products with the credibility and goodwill of an established brand name or business - or gamer.&lt;br&gt;&lt;br&gt;&lt;br&gt;It is planned to mislead customers into believing they connected to it - to the hinderance of the established brand.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan explained that in December 2024, as part of an AI-related assessment, the UK government said it was thinking about &quot;introducing some sort of personality right&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;That would provide a gamer more scope to take action.&lt;br&gt;&lt;br&gt;&lt;br&gt;Clubs, for their part, have a few more alternatives open to them.&lt;br&gt;&lt;br&gt;&lt;br&gt;Social network accounts putting gamers in the t-shirts of their new group - or any team - is nothing brand-new.&lt;br&gt;&lt;br&gt;&lt;br&gt;But what if a club wished to disagree?&lt;br&gt; &lt;br&gt;&lt;br&gt;&quot; Where you have actually got, for example, the Man City package they could look at other IP rights,&quot; Cowan stated.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; Have they infringed the hallmark in their crest? Or design rights in their t-shirt? For that sort of image, that's what a club or an individual would likely be taking a look at.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;BBC Sport understands City believe fans understand authorities channels remain the only locations to opt for any authentic news, images or videos.&lt;br&gt;&lt;br&gt;&lt;br&gt;But as the lines blur even more, will clubs keep that stance?&lt;br&gt;&lt;br&gt;&lt;br&gt;Tackling platforms more reasonable than court action&lt;br&gt;&lt;br&gt;&lt;br&gt;While clubs and gamers might consider taking the creators of AI images to court, it is a long and expensive battle.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan says there is a quicker and more affordable route: challenge the [https://agf-wiki.dk/index.php/Bruger:TGDMarshall platforms straight].&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; The Online Safety Act has been introduced in the UK recently, and that is putting a commitment on platforms to take on prohibited material,&quot; he included.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; It may well be that we will see more systems that platforms will present to have that content removed. Often, that is the most convenient and quickest way to take on these images.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;This could result in a growth in business taking care of the digital rights of clubs and gamers.&lt;br&gt;&lt;br&gt;&lt;br&gt;Those that currently exist scrape websites and apps - using AI, naturally - to recognize where a company's intellectual property or a person's image might have been utilized.&lt;br&gt;&lt;br&gt;&lt;br&gt;They can ask for takedowns, efficiently taking on using AI without the affected celebrations getting straight included.&lt;br&gt;&lt;br&gt;&lt;br&gt;Bad stars may utilize AI for nefarious methods&lt;br&gt;&lt;br&gt;&lt;br&gt;AI provides opportunities in addition to issues. Adverts and promotional material can be created without gamers even requiring to leave their homes.&lt;br&gt;&lt;br&gt;&lt;br&gt;But alongside the genuine AI-generated adverts, it is simple for unauthorised parties to take a gamer's similarity and utilize it to promote their organization.&lt;br&gt;&lt;br&gt;&lt;br&gt;In 2015 the oversight board that runs Meta's appeals [https://azbongda.com/index.php/Th%C3%A0nh_vi%C3%AAn:FeliciaRickert3 procedure] banned an advert for a gambling app on Facebook, external that was developed using AI.&lt;br&gt;&lt;br&gt;&lt;br&gt;It included a manipulated video of former Brazil striker Ronaldo which mimicked his voice. It was not picked up by [https://bigbrain.center/wiki/User:StefanieVelazque Meta's automated] [http://rank.isra.com/index.php?a=stats&amp;u=jaclynweidner94 detection tools].&lt;br&gt;&lt;br&gt;&lt;br&gt;Meta was told to create &quot;quickly identifiable indicators that distinguish AI material&quot; to avoid &quot;considerable quantities of rip-off content&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;It was a prime example of a platform being challenged and [https://asicwiki.org/index.php?title=User:EllaMosher30 required] to act.&lt;br&gt;&lt;br&gt;&lt;br&gt;The Football Association has actually had to deal with controversy, too.&lt;br&gt;&lt;br&gt;&lt;br&gt;England head coach Gareth Southgate was targeted throughout Euro 2024. Fake AI-generated interviews revealed Southgate making [https://wiki.arbyten.de/index.php?title=The_Betnaija_Promotional_Code_2026_Is_YOHAIG negative remarks] about his .&lt;br&gt;&lt;br&gt;&lt;br&gt;The videos were reported and removed. They were discovered to have actually breached TikTok's AI-generated policy, which prohibits content that &quot;falsely reveals public figures in particular contexts&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;But by that point, the videos had actually been seen and shared by millions of individuals.&lt;br&gt;&lt;br&gt;&lt;br&gt;Should users be required to say they have utilized AI?&lt;br&gt;&lt;br&gt;&lt;br&gt;Scrolling through apps today, it is uncommon for anyone to show AI has been utilized.&lt;br&gt;&lt;br&gt;&lt;br&gt;That is even with TikTok's neighborhood standards asking users to &quot;label realistic AI-generated material&quot; and banning content considered to &quot;harmfully misguide or impersonate others&quot;.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan thinks there is not likely to be any major modification to legislation, however platforms could be provided tougher guidelines.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; There are openness requirements under the EU AI Act,&quot; Cowan discussed, with the act not covering the UK.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; Under marketing regulations, influencers need to disclose where a video they produce has actually been sponsored.&lt;br&gt;&lt;br&gt;&lt;br&gt;&quot; I believe we may end up with [http://topsite.otaku-attitude.net/index.php?a=stats&amp;u=natishakeartland comparable transparency] requirements. A little '#AI generated' or comparable label in the corner.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;The problem will be whether creators care, and how simple enforcement is for platforms.&lt;br&gt;&lt;br&gt;&lt;br&gt;Cowan added: &quot;If you've got those [https://bfdi-wiki.com/index.php/User:NatashaHackler8 outright] videos, where someone's putting out a hideous deepfake, they're not going to stress over adding that label.&quot;&lt;br&gt;&lt;br&gt;&lt;br&gt;For now, a minimum of, it seems clubs are not too worried - that AI is just something taking place on social networks.&lt;br&gt;&lt;br&gt;&lt;br&gt;There might come a point they decide more action is needed.&lt;br&gt;</div>

Brian521518987 http://encyclobeedia.com/index.php?title=User:Brian521518987&diff=47204 2026-03-31T19:34:21Z

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