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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, reveals a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, patient engagement, and method development. Lauren's focus on ROI and interest for locating the vital details that change campaigns from good to great include developing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for forecasting ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her occupation as a firm account individual for a range of pharma brand names and later headed the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the model for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.