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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, patient engagement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brands via all lifecycle stages: starting from medical test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey started her job as an agency account person for a variety of pharma brands and later led the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.