Piers Morgan Stars In Hilarious Brand-new Paddy Power Advert
Piers Morgan satirized his rocky relationship with former Tottenham chairman Lord Alan Sugar in a new advertising project designed to raise awareness for prostate cancer screening.
The renowned Arsenal fan has actually been involved in a number of public spats with his North London derby competitor, most just recently taking aim at The Apprentice star's age on his birthday in March.
But Morgan was content to play their controversial social media relationship for laughs in aid of a good cause, with the broadcaster taking part in Paddy Power's most current campaign in aid of Prostate Cancer UK.
In the short clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 thrashing of Spurs at the Emirates earlier this season, Morgan aptly reacted: 'North London is red'.
Morgan was then tracked en route to a prostate screening appointment, at his questionable best as he spat out sausage rolls when he discovered they were vegan, and handing out copies of his book 'Woke Is Dead' in a physician's waiting space.
No requirement for a finger up the bum - a basic PSA blood test is all you need to look for the early indications of Prostate Cancer.
Not all pricks are excruciating, @piersmorgan.
Check your danger here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan poked enjoyable at his combative relationship with Tottenham fan Lord Alan Sugar in a new advert
The broadcaster features in the project to raise awareness about the ease with which guys can be evaluated for the early indications of prostate cancer - to hilarious impact
The advert then showed Morgan being amazed by the ease with which prostate-specific antigen (PSA) blood test can be carried out, after initially expecting 'a finger up the bottom'.
A PSA blood test is rather utilized to inspect for early symptoms of prostate cancer, and other conditions such as bigger prostate or infection, by determining a protein made by the prostate gland.
In a quote to prompt more guys to inspect their threats with basic early detection tests, the advert stresses that 'it's simply a blood test' - before cheekily informing Morgan that 'not all pricks are excruciating'.
has a long-running relationship with Prostate Cancer UK, and has actually mostly utilized the platform of the World Darts Championship - which the bookies sponsor - to additional support the cause.
At the start of this month, the company revealed that they would be handing out 10,000 dartboards to fans who donate to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan